Vinfast

Position

Product Designer

team

Rick Holladay

Osamu Akatsu

Paulus von den Hoff

Tools

Discovery

By having users select their preferred engine package upfront, we aimed to streamline the customization process and provide a more personalized and efficient user journey. This approach allows users to make an informed decision regarding the engine package that best suits their needs, ensuring that they can focus on the visual aspects and safety information that are vital to their overall car configuration experience.

By having users select their preferred engine package upfront, we aimed to streamline the customization process and provide a more personalized and efficient user journey.

This approach allows users to make an informed decision regarding the engine package that best suits their needs, ensuring that they can focus on the visual aspects and safety information that are vital to their overall car configuration experience.

AR Design

When designing the AR configurator for Vinfast, our primary goal was to recreate the authentic experience of viewing the car in person. To achieve this, we integrated hot-spots within the configurator to simulate the various interactions one would typically have with a physical car.

Users could engage with features like opening doors, getting in and out of the car, exploring different color variations, and accessing safety information and enhanced features.

Additionally, we recognized the importance of helping customers visualize the car in different environments. To address this, we incorporated the capability to change the scene in which the car was displayed. This allowed customers to further enhance their visualization and gain a better understanding of how the car would fit into different contexts.

Hot Spots

In our approach to the configurator experience and interactions, we were committed to covering every aspect that a car buyer would be curious about when inspecting a car in person. To ensure a comprehensive user experience, we implemented hot-spots for interactions and included a panel on the right side of the interface, along with icons on the bottom left to offer additional capabilities. By incorporating these elements, we aimed to provide users with a realistic and immersive car exploration journey.

Open/Close

Info

Change Camera

Activate Lights

The Interior

Zerolight Walking through the touch screen capabilities

Next Steps

The next phase involves integrating the purchasing flow into the AR experience. Although the legal and distribution aspects are still being finalized, we have temporarily provided the "Download Design" option. However, this will soon be updated to guide customers through a seamless checkout process.

The upcoming changes will enable customers to directly transition from customizing their desired design in the AR configurator to completing their purchase. By streamlining the checkout flow, we aim to provide a convenient and efficient pathway for customers to bring their envisioned design to life.