Discovery
AR Design
When designing the AR configurator for Vinfast, our primary goal was to recreate the authentic experience of viewing the car in person. To achieve this, we integrated hot-spots within the configurator to simulate the various interactions one would typically have with a physical car.
Users could engage with features like opening doors, getting in and out of the car, exploring different color variations, and accessing safety information and enhanced features.
Additionally, we recognized the importance of helping customers visualize the car in different environments. To address this, we incorporated the capability to change the scene in which the car was displayed. This allowed customers to further enhance their visualization and gain a better understanding of how the car would fit into different contexts.
The Interior
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Next Steps
The next phase involves integrating the purchasing flow into the AR experience. Although the legal and distribution aspects are still being finalized, we have temporarily provided the "Download Design" option. However, this will soon be updated to guide customers through a seamless checkout process.
The upcoming changes will enable customers to directly transition from customizing their desired design in the AR configurator to completing their purchase. By streamlining the checkout flow, we aim to provide a convenient and efficient pathway for customers to bring their envisioned design to life.
